We are a technology and journalism non-profit empowering consumers of all kinds through knowledge, innovation, and research.
Our mission and values focus on diversity, transparency, accountability, and community, culminating in trust. As a non-profit organization, we strive to uphold the most robust ethical and professional standards to protect our craft.
We are proud to be a member of the Content Authenticity Initiative. This group collaborates with a wide set of representatives from software, publishing, and social media companies, human rights organizations, and academic researchers to develop content attribution standards and tools.
We encourage our journalists to express opinions about journalism matters, advocating for freedom of information and joining the conversation within the profession about important issues.